Prepared for Jeremy Ethier

Your Growth Package for Built With Science

We spent weeks auditing the infrastructure behind your business. Not the content. The ad attribution. The quiz funnel. The retention mechanics. The monetization gaps. Then we built the optimization layer that is missing.

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7
Revenue Gaps Found
5
Campaign Angles
5
Ad Scripts
7
VSL Sections
3
Retention Layers
Everything We Built for Built With Science
Audit

01. Bottleneck Analysis

7 revenue gaps in your infrastructure. Attribution blind spots. Quiz funnel fragility. Dead storefront. Creative testing vacuum. Single-platform risk. Retention leaks. Invisible high-ticket offer.

Strategy

02. Campaign Angles

5 unique positioning angles built around your attribution gap, the empty storefront, the creative goldmine, platform concentration risk, and the hidden churn problem.

Creative

03. Meta Ad Scripts

5 ready-to-film ad scripts. 30-60 seconds each. Built around the specific gaps we found. Your infrastructure as the hook.

Framework

04. Creative Testing System

A modular framework to turn 327 YouTube videos into an endless pipeline of tested ad variations. Hook testing. Body swaps. CTA experiments. Cross-platform adaptation.

Retention

05. 3-Layer Retention System

Cancellation save flows. Win-back sequences. Proactive review collection. Built to reduce churn and fix the Trustpilot problem in one system.

Monetization

06. High-Ticket Positioning

Your 2-on-1 Coaching offer, properly positioned. Dedicated sales page. Application funnel. Revenue projection: $200K+ additional annual revenue from an offer that already exists.

7 Gaps Costing You Six Figures a Year
1

No Independent Ad Attribution

Running Meta ads with pixel + CAPI but no Hyros, TripleWhale, or Wicked Reports. Meta grades its own homework. At $2M+ revenue, the attribution gap is six figures in misallocated spend annually.

2

Quiz Funnel Fragility

Your quiz at quiz.builtwithscience.com is JS-heavy with no graceful fallback. If it fails to render on mobile (60-70% of traffic), the most critical conversion point in your funnel breaks silently.

3

Dead Product Storefront

Every SKU on shop.builtwithscience.com is "Sold Out." The store is live, indexed, and getting traffic. Every visitor bounces. That is revenue at zero and brand equity leaking.

4

No Creative Testing System

327 YouTube videos and 7.5M subscribers. Every new ad campaign starts from scratch instead of modularly testing hooks, bodies, and CTAs from existing proven content.

5

Single-Platform Ad Dependency

Entire paid acquisition through Meta. One account flag away from zero paid traffic. YouTube Ads and TikTok Ads are natural expansion channels sitting unused.

6

Subscription Retention Leak

36 Trustpilot reviews for 200,000+ customers, skewing negative on cancellation friction. No save flow. No pause option. No proactive review collection from happy customers.

7

Invisible High-Ticket Offer

2-on-1 Coaching exists but is not positioned. No sales page. No VSL. No application process. Highest-LTV customers default to $29.99/mo because that is the only visible premium option.

5 Angles Built Around Your Infrastructure
Attribution

Angle 1: The Attribution Blind Spot

"7.5 million subscribers. 200,000 paying customers. And he cannot tell you which ads are actually making money." Shows we understand the technical infrastructure. Emotional driver: control.

Revenue

Angle 2: The $0 Storefront

"200,000+ paying customers. A brand they trust. And every product in the store says 'Sold Out.'" A visual, immediate problem. Emotional driver: waste.

Creative

Angle 3: The Creative Goldmine

"327 videos. 7.5 million subscribers. And every ad is built from scratch instead of mining the library." Speaks to the marketing team. Emotional driver: efficiency.

Risk

Angle 4: The Single-Platform Risk

"One Meta account ban. That is all it takes to lose your entire paid acquisition channel overnight." Strategic-level concern. Emotional driver: fear of loss.

Reputation

Angle 5: The Hidden Churn Problem

"36 Trustpilot reviews for 200,000 customers. And most of them are about how hard it is to cancel." Founder-level concern. Emotional driver: reputation.

5 Scripts Ready to Film
60 sec

Script 1: "The Blind Spot"

Hook: "Your ads are lying to you." Exposes the gap between Meta's self-reported data and actual performance. Independent attribution as the fix.

45 sec

Script 2: "The Storefront Problem"

Hook: "Imagine walking into a store where every shelf is empty." Maps the dead Shopify store to lost revenue. Relaunch strategy as the fix.

30 sec

Script 3: "327 Videos, Zero Testing"

Hook: "327 videos and 7.5M subscribers. Why is every ad built from scratch?" Modular creative testing as the fix.

60 sec

Script 4: "One Account Away"

Hook: "What happens if Meta bans your ad account tomorrow?" Cross-platform expansion as both growth and insurance.

45 sec

Script 5: "The Review Problem"

Hook: "200,000 customers. 36 reviews. And most are complaints." 3-layer retention system as the fix for the perception gap.

Turn 327 Videos into an Endless Ad Pipeline
50

Top Videos Selected

By engagement rate, not just views

3

Modular Components

Hooks, bodies, CTAs extracted

5

Variations Per Week

New creative tested weekly

3

Platforms Covered

Meta, YouTube, TikTok

Step 1

Identify Top Performers

Select 50 YouTube videos by engagement rate. These are the proven messages your audience responds to most.

Step 2

Extract Components

Cut modular hooks (0-5 sec), body segments (5-60 sec), and CTAs. Each component is a testable unit.

Step 3

Build Testing Matrix

Hook tests (5 hooks x 1 body x 1 CTA). Body tests. CTA tests. Format tests (UGC, talking head, B-roll, text overlay).

Step 4

Weekly Rotation

Launch 3-5 variants per week. Kill underperformers at 48 hours. Promote winners to scaling budgets. Feed learnings back.

Step 5

Cross-Platform Adapt

Meta: 15-60s vertical. YouTube: 30-90s pre-roll. TikTok: 15-30s native. Same message, adapted format.

3 Layers to Stop the Revenue Leak
1

Cancellation Save Flow

Survey on cancel intent. Dynamic response: 30% discount for "too expensive," pause option for "not using it," program refresh for "content not relevant," 1-month free for "found something else." Final screen showing progress they will lose.

2

Win-Back Sequences

4-email automated sequence at Day 7 (emotional: "your progress is saved"), Day 14 (feature update: "here is what is new"), Day 30 (financial: 50% off for 2 months), Day 60 (last attempt: free month).

3

Proactive Review Collection

Trigger at 30 days + 12 workouts. Email prompt to Trustpilot. In-app prompt after program milestones. Goal: 500+ positive reviews in 6 months to bury the 36-review negative skew.

Your Coaching Offer Deserves a Front Door
Offer

BWS Elite Coaching

$1,497-$2,997 for 12-week engagement. Personalized programming, nutrition plan, bi-weekly video calls, direct message access. Limited to 20-30 clients. Scarcity is real.

Funnel

Application System

Dedicated sales page with VSL. Application form qualifying for goals, history, budget. Calendly booking for accepted applicants. Traffic from YouTube end screens, email to active subscribers, dedicated Meta ads.

Revenue

$200K+ Annual Impact

25 clients x $2,000 average = $50,000 per cohort. 4 cohorts per year = $200,000 in additional revenue from an offer that already exists but is not positioned.

10-12 Minute Video Audit Walkthrough
1

Hook (0-30 sec)

"We spent weeks inside your business. Not the content. The infrastructure. We found 7 gaps costing six figures a year. Here is each one and how to close them."

2

Credibility (30s - 1:30)

Who CRD Marketing is. What we do. Audit-first approach. Everything based on your actual business, not generic advice.

3

Business Context (1:30 - 3 min)

7.5M subscribers. 200K customers. BWS+ app. Quiz funnel. Meta ads with CAPI. Klaviyo. ProfitWell. "This works. Where is it leaking?"

4

The 7 Gaps (3 - 8 min)

Attribution blind spot. Quiz fragility. Dead storefront. Creative vacuum. Platform risk. Retention leak. Invisible coaching offer. Each gap with the specific fix.

5

Compound Effect (8 - 9 min)

Each gap alone costs thousands monthly. Combined: six figures annually. Not about working harder. About closing infrastructure gaps.

6

What We Built (9 - 10:30)

Walk through each section. The audit. The angles. The creative framework. The retention system. "All yours. Whether you work with us or not."

7

CTA (10:30 - 12 min)

Book a 15-minute call to walk through implementation. Or hand it to your team. Either way, these gaps cost money every day they stay open.

Want to Walk Through This Together?

Everything on this page is yours. If you want us to build and implement the optimization layer, let's talk.

Book Your Free Strategy Call
No commitment. 15 minutes. We walk through the audit and answer any questions.